3 Ways Community Association Management Can Help Boost Member Engagement
HOA member engagement is crucial to ensuring successful Tacoma, WA community association management. Hearing from community members can help your HOA board gauge the areas that can be improved, increasing resident satisfaction and making your community association a more desirable place to live.
However, it can often be a struggle to increase homeowner participation. Unless they have a strong issue that they think needs immediate attention, homeowners tend to keep their opinions to themselves and disengage from the HOA on a day-to-day basis. If you want to boost your HOA’s member engagement and improve your community association management, here are three easy ways to get started.
1. Spotlight Your HOA’s Amenities
Your HOA’s unique amenities are a significant factor in resident happiness and community desirability. Take advantage of these amenities and use them to encourage homeowner engagement.
Ensure that all amenities — such as pools, walking trails, parks and fitness centers — are well-maintained and open regularly. This will encourage resident usage and boost enjoyment of the amenities, in turn allowing more residents to come together and engage with the community association.
You can also schedule social events and activities around amenities to further encourage engagement. Social events will not only help connect homeowners to each other and the HOA board, but it will also remind residents of the value that the HOA provides them — in this case, in the form of unique and desirable shared spaces and activities.
2. Encourage Members to Join Community Management
If there are homeowners who regularly share their thoughts on what can be improved or how the community association should be managed, encourage them to take part in community management in the form of a committee seat or HOA board seat.
These volunteer positions can often be challenging to recruit for due to the time commitment, but residents with strong opinions can often be swayed to join once they’re informed of the position’s responsibilities and expectations.
Community planning committees, such as the social committee, require less time and responsibility than board seats, and residents with all skillsets are valuable. Many homeowners are simply unaware that such opportunities for engagement and leadership exist, so establish rapport with vocal HOA members and encourage them to run for an HOA community management position.
3. Update Your Community’s Communication Platforms
To most effectively increase member communication and engagement, you’ll need to make it as easy as possible for residents to communicate with you. This includes utilizing social media platforms they can quickly follow, keeping your community’s website up-to-date, and sending out regular emails or newsletters that keep residents updated on the latest community happenings. Member portals and automated messaging assistants are also highly effective ways to encourage communication.
Utilizing HOA management firms with modern tools for resident communication, such as The Management Trust’s Text Trusty, will increase resident satisfaction and encourage greater future engagement by providing instant answers to any questions or discrepancies residents may have.
If you want a community association management partner that will engage residents and boost your HOA’s success, look no further than The Management Trust. We’ve been an industry leader for over 30 years, with more than 1,500 communities served nationwide. To learn more about our full range of community management services for Tacoma, WA HOAs, including vendor coordination and 24/7 resident communication, call The Management Trust at (253) 472-0825 or fill out our online contact form today.